Pokemon Town 2024 is the first Pokemon pop-up at the Lotte World Mall this year. Every May, Lotte and the Pokemon Company host a variety of events including pop-up stores, TCG events, and one event last year that invited fans to battle against gym leaders from Scarlet and Violet... in person! This year, true to the event's name, they set up a mini-Pokemon town outside of the Lotte World Mall with games, prizes, and, of course, photo zones.